{"id":8744,"date":"2025-06-16T16:31:17","date_gmt":"2025-06-16T16:31:17","guid":{"rendered":"https:\/\/beadysword.com.ng\/blog\/?p=8744"},"modified":"2025-09-16T16:33:00","modified_gmt":"2025-09-16T16:33:00","slug":"checkers-africa-launches-choco-tee-to-shake-up-nigerias-breakfast-beverage-scene","status":"publish","type":"post","link":"https:\/\/beadysword.com.ng\/blog\/2025\/06\/16\/checkers-africa-launches-choco-tee-to-shake-up-nigerias-breakfast-beverage-scene\/","title":{"rendered":"Checkers Africa Launches Choco Tee to Shake Up Nigeria\u2019s Breakfast Beverage Scene"},"content":{"rendered":"<p data-start=\"89\" data-end=\"402\">Checkers Africa Ltd has officially entered Nigeria\u2019s chocolate-drink market with the debut of <strong data-start=\"183\" data-end=\"205\">Checkers Choco Tee<\/strong>, a 3-in-1 cocoa, milk, malt, and sugar blend priced at <strong data-start=\"261\" data-end=\"269\">\u20a6180<\/strong>. The unveiling took place at a lively Friday event, signalling the company\u2019s next move in Nigeria\u2019s fast-growing breakfast segment.<\/p>\n<h3 data-start=\"404\" data-end=\"449\">From Custard Legacy to Cocoa Innovation<\/h3>\n<p data-start=\"450\" data-end=\"778\">Managing Director <strong data-start=\"468\" data-end=\"485\">Karan Checker<\/strong> said the idea grew from the success of Checkers Custard, long a staple on Nigerian breakfast tables. \u201cWe saw a clear gap,\u201d he explained. \u201cOur goal is to give Nigerians a high-quality product at a very affordable price, letting consumers decide between our drink and the rest of the market.\u201d<\/p>\n<p data-start=\"780\" data-end=\"915\">The recipe, perfected over <strong data-start=\"807\" data-end=\"830\">six to eight months<\/strong>, uses premium raw materials and is fortified with essential vitamins and minerals.<\/p>\n<h3 data-start=\"917\" data-end=\"938\">Market Strategy<\/h3>\n<ul data-start=\"939\" data-end=\"1463\">\n<li data-start=\"939\" data-end=\"1100\">\n<p data-start=\"941\" data-end=\"1100\"><strong data-start=\"941\" data-end=\"964\">Launch Activations:<\/strong> Beginning <strong data-start=\"975\" data-end=\"985\">June 1<\/strong>, nationwide sampling, in-store promotions, and crowd-engagement campaigns will introduce the drink to consumers.<\/p>\n<\/li>\n<li data-start=\"1101\" data-end=\"1262\">\n<p data-start=\"1103\" data-end=\"1262\"><strong data-start=\"1103\" data-end=\"1118\">Sales Push:<\/strong> National Sales Director <strong data-start=\"1143\" data-end=\"1158\">Anant Mehta<\/strong> highlighted tight coordination with distributors and a \u201cstrong execution plan\u201d to drive rapid uptake.<\/p>\n<\/li>\n<li data-start=\"1263\" data-end=\"1463\">\n<p data-start=\"1265\" data-end=\"1463\"><strong data-start=\"1265\" data-end=\"1287\">Value Proposition:<\/strong> Head of Marketing <strong data-start=\"1306\" data-end=\"1326\">Timothy Ogundele<\/strong> stressed a focus on health-conscious buyers and \u201ccategory-level quality at a lower price,\u201d addressing today\u2019s tight household budgets.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1494\" data-end=\"1666\">Launch partner <strong data-start=\"1509\" data-end=\"1527\">Aderonke Alabi<\/strong> of Royal Gate Commercial praised the product\u2019s taste and profit potential, citing Checkers\u2019 strong sales support and incentive programs.<\/p>\n<p data-start=\"1689\" data-end=\"1977\" data-is-last-node=\"\" data-is-only-node=\"\">By pairing affordability with premium formulation, Checkers aims to capture a share of Nigeria\u2019s competitive FMCG beverage market and diversify local breakfast options. With Choco Tee, the company signals a broader ambition: turning a custard legacy into a full-fledged breakfast brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Checkers Africa Ltd has officially entered Nigeria\u2019s chocolate-drink market with the debut of Checkers Choco Tee, a 3-in-1 cocoa, milk, malt, and sugar blend priced at \u20a6180. The unveiling took place at a lively&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":8745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/posts\/8744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/comments?post=8744"}],"version-history":[{"count":1,"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/posts\/8744\/revisions"}],"predecessor-version":[{"id":8746,"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/posts\/8744\/revisions\/8746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/media\/8745"}],"wp:attachment":[{"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/media?parent=8744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/categories?post=8744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beadysword.com.ng\/blog\/wp-json\/wp\/v2\/tags?post=8744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}